| 000 | 02312naaaa2200277uu 4500 | ||
|---|---|---|---|
| 001 | https://directory.doabooks.org/handle/20.500.12854/48554 | ||
| 005 | 20220220091426.0 | ||
| 020 | _a/dx.doi.org/10.5771/9783845282251 | ||
| 020 | _a9783845282251 | ||
| 024 | 7 |
_ahttp://dx.doi.org/10.5771/9783845282251 _cdoi |
|
| 041 | 0 | _aGerman | |
| 042 | _adc | ||
| 100 | 1 |
_aVölzmann, Berit _4auth |
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| 245 | 1 | 0 | _aGeschlechtsdiskriminierende Wirtschaftswerbung : Zur Rechtmäßigkeit eines Verbots geschlechtsdiskriminierender Werbung im UWG |
| 260 |
_bNomos Verlagsgesellschaft mbH & Co. KG _c2015 |
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| 300 | _a1 electronic resource (328 p.) | ||
| 506 | 0 |
_aOpen Access _2star _fUnrestricted online access |
|
| 520 | _aSince the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG. | ||
| 540 |
_aCreative Commons _fhttps://creativecommons.org/licenses/by-nc-nd/4.0/ _2cc _4https://creativecommons.org/licenses/by-nc-nd/4.0/ |
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| 546 | _aGerman | ||
| 653 | _aAllgemeine Grundlagen des Rechts | ||
| 653 | _aRechtsmethodik | ||
| 653 | _aMethodenlehre | ||
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://www.nomos-elibrary.de/10.5771/9783845282251 _70 _zDOAB: download the publication |
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://directory.doabooks.org/handle/20.500.12854/48554 _70 _zDOAB: description of the publication |
| 999 |
_c78027 _d78027 |
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