| 000 | 01488naaaa2200277uu 4500 | ||
|---|---|---|---|
| 001 | https://directory.doabooks.org/handle/20.500.12854/42978 | ||
| 005 | 20220220095131.0 | ||
| 020 | _a9782875581839 | ||
| 020 | _a9782874631191 | ||
| 041 | 0 | _aEnglish | |
| 042 | _adc | ||
| 100 | 1 |
_aJean-Jacques Lambin _4auth |
|
| 245 | 1 | 0 | _aChanging Market Relationships in the Internet Age |
| 260 |
_bPresses universitaires de Louvain _c2008 |
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| 506 | 0 |
_aOpen Access _2star _fUnrestricted online access |
|
| 520 | _aThis volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang... | ||
| 540 |
_aAll rights reserved _4http://oapen.org/content/about-rights |
||
| 546 | _aEnglish | ||
| 653 | _amarketing | ||
| 653 | _aéconomie de marché | ||
| 653 | _amarché | ||
| 653 | _aglobalisation économique | ||
| 653 | _aInternet | ||
| 856 | 4 | 0 |
_awww.oapen.org _uhttp://books.openedition.org/pucl/1635 _70 _zDOAB: download the publication |
| 856 | 4 | 0 |
_awww.oapen.org _uhttps://directory.doabooks.org/handle/20.500.12854/42978 _70 _zDOAB: description of the publication |
| 999 |
_c79687 _d79687 |
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