000			01843naaaa2200217uu 4500
001			https://directory.doabooks.org/handle/20.500.12854/63160
005			20220220105211.0
041	0		_aEnglish
042			_adc
100	1		_aMia Lövheim _4auth
245	1	0	_a(Re)Making a Difference : Journal for Religion, Film and Media
260			_bSchüren Verlag _c2015
300			_a1 electronic resource (45-56 p.)
506	0		_aOpen Access _2star _fUnrestricted online access
520			_aThis article presents and discusses how mediatisation as a theory can be used to analyse two commercial videos, one promoting the organisation Catholics Come Home and the other Coca Cola. A core question in the current debate on mediatisation and religion concerns if and how mediatisation changes not only the social forms of communication about religion but also the meaning of religion in society. The issue in focus for the analysis is whether these videos mirror attributes and roles traditionally associated with men and women within religious institutions or offer an alternative to these. By using gender as a lens, we can see that mediatisation challenges religious institutions to adapt their narratives and symbols to commercial media culture, but that also within this new setting some traditional female gender norms seem to remain or even become reinforced.
540			_aCreative Commons _fhttps://creativecommons.org/licenses/by-nc-sa/4.0/ _2cc _4https://creativecommons.org/licenses/by-nc-sa/4.0/
546			_aEnglish
773	1	0	_0OAPEN Library ID: 47096 _tThinking Methods in Media and Religion _7nnaa
856	4	0	_awww.oapen.org _uhttps://jrfm.eu/index.php/ojs_jrfm/article/view/9 _70 _zDOAB: download the publication
856	4	0	_awww.oapen.org _uhttps://directory.doabooks.org/handle/20.500.12854/63160 _70 _zDOAB: description of the publication
999			_c82418 _d82418