000			01764naaaa2200253uu 4500
001			https://directory.doabooks.org/handle/20.500.12854/63194
005			20220220105921.0
020			_a978-88-5518-155-6.12
024	7		_a10.36253/978-88-5518-155-6.12 _cdoi
042			_adc
100	1		_aGeraldine Silva _4auth
245	1	0	_aAdvertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools
260			_bFirenze University Press _c2020
506	0		_aOpen Access _2star _fUnrestricted online access
520			_aIn the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.
540			_aCreative Commons _fhttps://creativecommons.org/licenses/by/4.0/ _2cc _4https://creativecommons.org/licenses/by/4.0/
653			_aadult education
653			_aQualifica Center
653			_aadvertising
653			_alifelong learning
773	1	0	_0OAPEN Library ID: 50921 _tInternational and Comparative Studies in Adult and Continuing Education _7nnaa
856	4	0	_awww.oapen.org _uhttps://www.fupress.com/redir.ashx?RetUrl=14718.pdf _70 _zDOAB: download the publication
856	4	0	_awww.oapen.org _uhttps://directory.doabooks.org/handle/20.500.12854/63194 _70 _zDOAB: description of the publication
999			_c82753 _d82753