Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
GATE, Germany
Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing - Bielefeld W. Bertelsmann Verlag 20160727
Open Access
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
Creative Commons
German
6004519w
10.3278/6004519w doi
Sociology Studierende Bitly Campus Customer-Relationship-Management Facebook Hochschulmarketing Marketing Mobile App Social media Suchmaschinenoptimierung Web-Seminar
Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing - Bielefeld W. Bertelsmann Verlag 20160727
Open Access
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
Creative Commons
German
6004519w
10.3278/6004519w doi
Sociology Studierende Bitly Campus Customer-Relationship-Management Facebook Hochschulmarketing Marketing Mobile App Social media Suchmaschinenoptimierung Web-Seminar