Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing (Record no. 58783)

MARC details
000 -LEADER
fixed length control field 02047naaaa2200385uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/34861
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 6004519w
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.3278/6004519w
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name GATE, Germany
Relationship edt
245 10 - TITLE STATEMENT
Title Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bielefeld
Name of publisher, distributor, etc. W. Bertelsmann Verlag
Date of publication, distribution, etc. 20160727
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by-sa/4.0/legalcode
Source of term cc
-- https://creativecommons.org/licenses/by-sa/4.0/legalcode
546 ## - LANGUAGE NOTE
Language note German
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Sociology
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Studierende
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Bitly
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Campus
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer-Relationship-Management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Facebook
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Hochschulmarketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Mobile App
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social media
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Suchmaschinenoptimierung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Web-Seminar
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name GATE, Germany
Relationship oth
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf">https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf">https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf">https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/34861">https://directory.doabooks.org/handle/20.500.12854/34861</a>
Access status 0
Public note DOAB: description of the publication

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