Die Marketingwirkungen von Boersengaengen : Eine konzeptionelle Analyse (Record no. 42807)

MARC details
000 -LEADER
fixed length control field 02574naaaa2200433uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/36894
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number b13852
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.3726/b13852
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KFFK
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV1
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSM
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nevries, Pascal
Relationship auth
245 10 - TITLE STATEMENT
Title Die Marketingwirkungen von Boersengaengen : Eine konzeptionelle Analyse
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bern
Name of publisher, distributor, etc. Peter Lang International Academic Publishing Group
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (532 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Börsengänge (IPOs) gewinnen trotz ihrer ausgeprägten Zyklik sowohl für Unternehmen als auch für Investoren immer mehr an Bedeutung. Spätestens seit dem Börsengang der Deutschen Telekom im Jahr 1996 und dem Aufstieg und Fall des Neuen Marktes sind sie auch in Deutschland einem breiten Publikum bekannt. Von dieser öffentlichen Aufmerksamkeit können Unternehmen profitieren. Der in dieser Arbeit entwickelte konzeptionelle Analyserahmen ermöglicht erstmals eine grundlegende und umfassende Auseinandersetzung mit der praxisrelevanten Frage, unter welchen Bedingungen und mit welchen Maßnahmen Unternehmen durch einen Börsengang ihren Bekanntheitsgrad und ihr Image signifikant verbessern können. Eine besondere Rolle spielen dabei weit über dem historischen Mittel von 15% liegende Zeichnungsrenditen.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by/4.0/legalcode
Source of term cc
-- https://creativecommons.org/licenses/by/4.0/legalcode
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Banking
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Budgeting & financial management
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market research
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Analyse
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Börsengängen
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Eine
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Event-Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Going Public
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term IPO
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term konzeptionelle
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketinginstrument
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketingwirkungen
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Nevries
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/26908/1/1003135.pdf">https://library.oapen.org/bitstream/20.500.12657/26908/1/1003135.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/26908/1/1003135.pdf">https://library.oapen.org/bitstream/20.500.12657/26908/1/1003135.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/26908/1/1003135.pdf">https://library.oapen.org/bitstream/20.500.12657/26908/1/1003135.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/36894">https://directory.doabooks.org/handle/20.500.12854/36894</a>
Access status 0
Public note DOAB: description of the publication

No items available.