Performance Measurement im Einzelhandel : Multiperspektivische Diskussion zur Implementierung und Verwendung von Erfolgskennzahlen auf der operativen Einzelhandelsebene (Record no. 55162)

MARC details
000 -LEADER
fixed length control field 03157naaaa2200577uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/38348
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-3-653-06896-2
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783653961744;9783631672839
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.3726/978-3-653-06896-2
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code GPH
Source bicssc
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Subject category code KFC
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Subject category code KJB
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Subject category code KJMV5
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Subject category code KJMV9
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072 #7 - SUBJECT CATEGORY CODE
Subject category code UB
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100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Harrauer, Verena
Relationship auth
245 10 - TITLE STATEMENT
Title Performance Measurement im Einzelhandel : Multiperspektivische Diskussion zur Implementierung und Verwendung von Erfolgskennzahlen auf der operativen Einzelhandelsebene
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bern
Name of publisher, distributor, etc. Peter Lang International Academic Publishing Group
Date of publication, distribution, etc. 20160429
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (405 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Die Ausgestaltung von Performance Measurement orientiert sich an branchenspezifischen Charakteristika. Mit Hilfe eines Mixed-Methods-Ansatzes zeigt die Autorin für den Einzelhandel, welche Erfolgskennzahlen relevant sind. Der Fokus liegt auf der Verwendung von Performance-Kennzahlen auf der Filialebene. Die Ausgangsbasis der Analyse bildet ein Literaturüberblick, der die kennzahlenorientierte Handelsmarketingforschung der letzten 50 Jahre beleuchtet. Problemzentrierte Leitfadeninterviews mit Handelsmanagern aus dem US-amerikanischen und deutschsprachigen Raum zeigen Unterschiede im Verständnis der Konzeption. Eine Face-to-Face-Befragung von Managern sowie ein conjoint-analytischer Ansatz präsentieren Relevanz und Nützlichkeit von Handelskennzahlen im Alltag.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by/4.0/legalcode
Source of term cc
-- https://creativecommons.org/licenses/by/4.0/legalcode
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data analysis: general
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Accounting
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business studies: general
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Production & quality control management
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Distribution & warehousing management
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information technology: general issues
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Controlling
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Uncontrolled term Dezentralisierung
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Uncontrolled term Diskussion
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Uncontrolled term Einzelhandel
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Uncontrolled term Einzelhandelsebene
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Uncontrolled term Erfolgskennzahlen
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Uncontrolled term Harrauer
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Uncontrolled term Implementierung
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Uncontrolled term Kundenorientierung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Measurement
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Uncontrolled term Multiperspektivische
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Uncontrolled term operativen
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Uncontrolled term Performance
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Uncontrolled term Performancekennzahlen
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Uncontrolled term Verwendung
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27252/1/1002761.pdf">https://library.oapen.org/bitstream/20.500.12657/27252/1/1002761.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27252/1/1002761.pdf">https://library.oapen.org/bitstream/20.500.12657/27252/1/1002761.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27252/1/1002761.pdf">https://library.oapen.org/bitstream/20.500.12657/27252/1/1002761.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/38348">https://directory.doabooks.org/handle/20.500.12854/38348</a>
Access status 0
Public note DOAB: description of the publication

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