Die Relevanz der Unternehmensmarke : Ein Beitrag zum Markenmanagement bei unterschiedlichen Stakeholderinteressen (Record no. 56317)

MARC details
000 -LEADER
fixed length control field 02268naaaa2200433uu 4500
001 - CONTROL NUMBER
control field https://directory.doabooks.org/handle/20.500.12854/31718
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number b13593
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.3726/b13593
Terms of availability doi
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title German
042 ## - AUTHENTICATION CODE
Authentication code dc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV5
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source bicssc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kranz, Marcel
Relationship auth
245 10 - TITLE STATEMENT
Title Die Relevanz der Unternehmensmarke : Ein Beitrag zum Markenmanagement bei unterschiedlichen Stakeholderinteressen
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bern
Name of publisher, distributor, etc. Peter Lang International Academic Publishing Group
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 1 electronic resource (276 p.)
506 0# - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open Access
Source of term star
Standardized terminology for access restriction Unrestricted online access
520 ## - SUMMARY, ETC.
Summary, etc. Welche Bedeutung hat die Marke und lohnen sich Investitionen in ihren Aufbau? Diesen Fragestellungen wird in der Arbeit auf einer breiten empirischen Basis nachgegangen. Dazu wird die Markenrelevanz konzeptualisiert und ihre Bedeutung über die zentralen Markenfunktionen erklärt. Neben der Bezugsgruppe der Nachfrager werden auch Mitarbeiter und Kapitalgeber als zentrale Adressaten der Unternehmensmarke berücksichtigt.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Creative Commons
Use and reproduction rights https://creativecommons.org/licenses/by/4.0/legalcode
Source of term cc
-- https://creativecommons.org/licenses/by/4.0/legalcode
546 ## - LANGUAGE NOTE
Language note German
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Production & quality control management
Source of heading or term bicssc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management
Source of heading or term bicssc
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Beitrag
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Kranz
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marke
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenführung
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenmanagement
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Markenpolitik
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Relevanz
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Stakeholderinteressen
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Strategisches Management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Unternehmensmarke
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Unternehmensmarke
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term unterschiedlichen
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27077/1/1002950.pdf">https://library.oapen.org/bitstream/20.500.12657/27077/1/1002950.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27077/1/1002950.pdf">https://library.oapen.org/bitstream/20.500.12657/27077/1/1002950.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://library.oapen.org/bitstream/20.500.12657/27077/1/1002950.pdf">https://library.oapen.org/bitstream/20.500.12657/27077/1/1002950.pdf</a>
Access status 0
Public note DOAB: download the publication
856 40 - ELECTRONIC LOCATION AND ACCESS
Host name www.oapen.org
Uniform Resource Identifier <a href="https://directory.doabooks.org/handle/20.500.12854/31718">https://directory.doabooks.org/handle/20.500.12854/31718</a>
Access status 0
Public note DOAB: description of the publication

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