Kennzahlensysteme zur Erfolgskontrolle des Verkaufs und der Marketing-Logistik : Entwicklung und Anwendung in der Konsumgueterindustrie (Record no. 59397)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02301naaaa2200397uu 4500 |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/30890 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | b13616 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.3726/b13616 |
| Terms of availability | doi |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | German |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | GPH |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bentz, Stephan |
| Relationship | auth |
| 245 10 - TITLE STATEMENT | |
| Title | Kennzahlensysteme zur Erfolgskontrolle des Verkaufs und der Marketing-Logistik : Entwicklung und Anwendung in der Konsumgueterindustrie |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bern |
| Name of publisher, distributor, etc. | Peter Lang International Academic Publishing Group |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic resource (407 p.) |
| 506 0# - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access |
| Source of term | star |
| Standardized terminology for access restriction | Unrestricted online access |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Die Erfolgskontrolle gehört zu den wesentlichen Aufgaben des Marketing-Management. Dabei bildet die Auswahl und Formulierung der Kontrollmassstäbe ein zentrales Teilproblem. Kennzahlensysteme stellen in diesem Zusammenhang ein nützliches Kontrollinstrumentarium dar, wenn sie situationsspezifisch entwickelt werden. Dies wird auf der Grundlage einer entscheidungsorientierten Strukturierung der Kontrollsystementwicklung für den Verkauf und die Marketing-Logis- tik abgeleitet und anhand von Anwendungsbeispielen aus der Konsumgüterindustrie veranschaulicht. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| Use and reproduction rights | https://creativecommons.org/licenses/by/4.0/legalcode |
| Source of term | cc |
| -- | https://creativecommons.org/licenses/by/4.0/legalcode |
| 546 ## - LANGUAGE NOTE | |
| Language note | German |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Data analysis: general |
| Source of heading or term | bicssc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing management |
| Source of heading or term | bicssc |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Anwendung |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Bentz |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Entwicklung |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Erfolgskontrolle |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Kennzahlensysteme |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Konsumgüterindustrie |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Logistik |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Verkaufs |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27058/1/1002970.pdf">https://library.oapen.org/bitstream/20.500.12657/27058/1/1002970.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27058/1/1002970.pdf">https://library.oapen.org/bitstream/20.500.12657/27058/1/1002970.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://library.oapen.org/bitstream/20.500.12657/27058/1/1002970.pdf">https://library.oapen.org/bitstream/20.500.12657/27058/1/1002970.pdf</a> |
| Access status | 0 |
| Public note | DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | www.oapen.org |
| Uniform Resource Identifier | <a href="https://directory.doabooks.org/handle/20.500.12854/30890">https://directory.doabooks.org/handle/20.500.12854/30890</a> |
| Access status | 0 |
| Public note | DOAB: description of the publication |
No items available.