Marketing Strategies of the Horticultural Production Chain
Material type:
ArticleLanguage: English Publication details: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute 2021Description: 1 electronic resource (150 p.)ISBN: - books978-3-0365-0403-2
- 9783036504025
- 9783036504032
- Business strategy
- marketing
- relationship marketing
- social-media marketing
- new-media marketing
- green industry
- qualitative
- garden center
- nursery
- landscape
- Acer rubrum
- Taxodium distichum
- Vitex agnus-castus
- gain
- loss
- landscape establishment
- tree establishment
- food loss
- sustainability
- food supply chain
- food security
- loss management
- productivity
- Keywords: food security
- horticulture
- tomato
- postharvest loss
- food loss and waste
- private food policy and standards
- destination of loss
- price consciousness
- visual attention
- in-store signage
- ornamental plants
- conjoint analysis
- smallholders
- farm production diversity
- food consumption diversity
- seasonal food consumption
- Tanzania
- ornamental horticulture businesses
- nurseries
- garden centers
- landscape businesses
- social media
- marketing costs
- export performance
- ARDL bound test cointegration
- Ethiopia
- postharvest
- post-harvest
- Pacific
- municipal market
- road-side market
- Honiara
- Guadalcanal
- Malaita
Open Access star Unrestricted online access
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
Creative Commons https://creativecommons.org/licenses/by/4.0/ cc https://creativecommons.org/licenses/by/4.0/
English
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